Recycle Week is Recycle Now’s annual flagship campaign. Retailers, brands, waste management companies, trade associations, governments and the media come together to achieve one goal: to help everyone recycle more of the right things, more often.

Recycle Week 2026

Recycle Week is taking place from 14-20 September 2026, showing that everyone’s recycling efforts are worth it.

We’ll be bringing back Rolly and friends, hitting screens, airwaves and front pages across the UK encouraging everyone to rescue their recyclables from the bin, and showing what happens when recyclables get rescued.

Opportunities to get involved

Recognition of our Recycle Now ‘swoosh’ is high, with 80% of citizens recalling the logo.

Celebrating Recycle Week across your channels will align your brand with this key behaviour change moment, demonstrating that your brand takes sustainability seriously.

Ready to be part of it? Email recyclenow@wrap.ngo to chat to us about getting involved.