Since the first Allergy Awareness Week in 1998, our world has seen changes which have transformed how we live.
Yet, what hasn’t changed very much in that time, is an attitude which fails to understand allergy as a serious disease. We still live in a world where people think hay fever is just a sniff, a food allergy is a lifestyle choice, a skin allergy just a bit of dry skin, and respiratory allergies like pet and mould allergies, are just because people are a bit sensitive. All against the backdrop of allergies affecting more and more people.
So much so that for this Allergy Awareness Week, Allergy UK wants to highlight the sad truth that the incidence of allergies is now #toobigtoignore.
Will you support Allergy UK’s efforts this Allergy Awareness Week? Click on the following link to find out more: